Content Marketing, Engineered

Build Trust and Convert Buyers with Technical Content

Wendy Covey

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

Wendy is CEO and Co-Founder of TREW Marketing, a leading marketing agency serving companies targeting technical markets. Drawing upon her deep experience in marketing within the engineering space, she helps companies connect with customers, build trust and drive sustainable results using a smart inbound marketing and sales approach. Wendy was named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America.