Fall Down, Gritty Up

The Unconventional Mental Map for Becoming Your Own Hero

Dr. Kasey Lynn

Celebrate where you are. Right here. Right now.

Dr. Kasey Lynn—a strategic global leader and professor who overcame early-life challenges to launch some of the world's most recognized brands and products—issues a personal mission for you to embrace the energy of all life experiences, from the most painful to the most joyous, and harness that energy to catalyze personal and professional fulfillment.

Her engaging stories and effective, unorthodox principles will drive you to conquer whatever obstacles life presents—transforming them into positive strength so that you can flourish. Dr. Kasey Lynn believes the moments between despair and rising are the most precious. They offer a chance for reparation and the critical opportunity to harness and channel pain into a renewable source of power.

Fall Down, Gritty Up will show you how to

• stay focused throughout periods of struggle;

• continuously flow mentally, regardless of what life may bring;

• seek understanding and learning from all that comes your way;

• leverage every single experience to build a better, more unique you.

If you aspire to achieve greater levels of success, Fall Down, Gritty Up is an inspiring mental map of how to reshape adversity into stepping stones toward your goals, so you can become your own hero.

Dr. Kasey Lynn earned a PhD in Values-Driven Leadership from Benedictine University in Lisle, Illinois, and joined the Ferris State University College of Business, teaching business ethics, strategy, and management.

Dr. Kasey Lynn has over twenty-five years of professional experience, including leading global strategic initiatives for McDonald’s Corporation, where she served as director of global menu strategy. Most notably, she co-wrote the strategic marketing launch plan for Redbox, the world’s first fully automated DVD rental distribution system.

Dr. Kasey Lynn resides in Michigan with her husband, Cleveland; her twins, Emmitt IV and Eden; and her tenacious dog, Matilda.