Fundraising for Impact

Winning Support Through Preparation, Authenticity, and Connection

Halle Abraham & Carrie Rich

An Inc. Original book

Secure funding for your enterprise through strategy, connection, and storytelling.

When you are building an organization for change, how do you secure the financial backing to scale it and amplify its impact? For many founders—especially individuals from underrepresented backgrounds—fundraising can feel opaque and intimidating. Fundraising for Impact reframes the process, sharing the tools and tips you need to successfully fundraise with confidence and credibility.

Social entrepreneurs Carrie Rich and Halle Abraham share their distinct perspectives, their experiences in the fundraising landscape, and what they’ve learned from both successes and failures. Through their testimonies, you’ll develop the mindset shifts required to employ tactics for success in a variety of fundraising contexts. Through real-world stories and practical exercises, you’ll discover how to identify and communicate with your ideal investors, donors, and funders—and then deepen these relationships into qualified fundraising leads. You will learn to utilize the powers of strategic positioning, relationship building, and storytelling to secure meaningful financial investments.

At its core, Fundraising for Impact is about empowering underrepresented founders to move fundraising away from transactional interactions and towards collaborative, trusting relationships. Whether you’re an experienced entrepreneur or at the beginning of your journey, this inspiring and accessible guide will help you harness the ability to make your impact by attracting capital to your cause. Once you believe in your own ability to make a difference, others will believe, too, and invest money to back your shared vision.

Carrie Rich is an entrepreneur, investor, and author dedicated to advancing social impact through business and leadership. She co-founded The Global Good Fund, reaching over 11.6 million lives across 70+ countries, and leads multiple impact-driven ventures, including the Global Impact Fund and Global Good x Amani. A Wall Street Journal bestselling author and board member of Trinity Health, she lives with her husband and four young children—where leadership skills are tested daily at bedtime.

Halle Abraham is a multidisciplinary strategist and operator working at the intersection of capital and impact. Across consulting, venture capital, and entrepreneurship, she has helped organizations and leaders turn vision into systems. Abraham is co-founder of Flatiron Foundry where she builds growth infrastructure for mission-driven companies. She holds an MBA from The Wharton School and a B.A. in Philosophy, Politics, and Economics from Penn. She has spent twelve years alongside The Global Good Fund.