It Begins with Please and Doesn't End with Thank You

Transforming Business Etiquette into Sales Performance

Edwin Baldry

WHATEVER HAPPENED TO "PLEASE" AND "THANK YOU"? We live in a world where respect, gratitude, and appreciation have been replaced by efficiency, dismissiveness, and even fear of genuine connection. Sometimes, we don't stare up from our screens and devices long enough to realize there is even another person on the other side of the tweet or email. "Is anybody out there?" One thing is for sure: this speed of life has taken a toll on our basic use of good manners and etiquette. Nowhere is this more apparent than in the decline of professional business communications. But manners and etiquette can be a powerful tool for business and sales success. It Begins with Please and Doesn't End with Thank You will show you how to regain those tools and techniques of bygone eras and update them for the digital today. This how-to guide and go-to resource takes the concepts of "please" and "thank you" into every realm where you engage with clients and prospects-from your first hellos and emails, phone and video calls, to conference rooms and restaurants. With his "return to the personal" philosophy, sales veteran Edwin P. Baldry breaks down the practices, principles, and protocols for successful business dealings and relationship-building. Via tips, tools, and humorous tales, Baldry shows how to tap into the often-overlooked power of manners to improve your business relationships, and how to transfer etiquette into sales performance.

Ed Baldry is the Co-Founder and CEO EPBCOMMS, an international enterprise that is connecting the worlds of business communications and financial technology (Fintech). EPBCOMMS' professional services portfolio offers strategic communications; sales & marketing; business development; entrepreneurs in residence; live event and media production; and professional speaking, featuring topical humor and deep industry insight. Ed is a pioneer in the financial technology sector. Beginning in 2003, he and his ICD founding partners launched a trading portal archetype. ICD soon transformed liquidity solutions and risk management practices for corporate treasuries into a SaaS juggernaut. Mr. Baldry was the guiding force behind ICD's global sales force and launched their London trade desk operations in 2005. Ed was the driving agent that propelled ICD Portal to the top of the institutional marketplace, currently servicing over $200B Assets Under Management. Prior to his financial career, Ed worked as a stand-up comedian in San Diego, performing at the Improv and Comedy Store and other So Cal venues. Mr. Baldry transitioned to "slightly more serious" public speaking in the treasury/fintech industries. His previous speaking engagements include: AFP, ACT, ATEL and ICD's international Roadshows - both as speaker and moderator. Mr. Baldry is a recognized professional speaker with the NSA® (National Speakers Association).