Create meaningful connections to achieve success
The Knock Method® is a five-step framework for intentionally and genuinely connecting with others for mutual benefit as you develop your career. Whether you’re working to get to the next level at your current job, seeking a new job or career, or just kicking off your career, this book will help you build confidence to reach out and open doors. It provides a networking guide to build long-lasting relationships that will strengthen your collective network and help you bridge the gap from where you are to where you want to be.
You’ll be inspired; learn how much high-quality relationships matter, not only for your career but for your health and for your community; get easy steps to follow; and gain practical tools that will help you take The Knock Method off the page and into your career relationships to make a collective impact and drive change.
Rebecca Otis Leder unlocks the power of human connection wherever she goes. While her resume says she’s a cross-channel marketer, that’s just part of the story—she builds relationships, community, and learning opportunities for companies, organizations, and people with a unique offering or mission. Rebecca is a senior manager at Salesforce, where she brought more than one hundred employees together from two distinct internal teams by uncovering and combining their unique strengths to create a training app that has helped more than ten thousand customers. She has brought out-of-the-box marketing and community-building strategy rooted in connection to more than fifty brands over her thirteen-year career, across industries such as financial services, media, hospitality, nonprofit, and tech. Rebecca has shared her career development, personal branding, and marketing insights for companies, classrooms, and conferences, large and small, including Salesforce, DePaul and Loyola universities, Startup Institute Chicago, BlogHer, JewishColorado, and Year Up.
Rebecca established the first social media policies for the state of Texas at Texas.gov in 2010 (she Tweeted for Texas!), and she authored an award-winning entertainment blog, TheRebeccammendations. At the age of twenty-six, she was named a Rising Star Finalist in the 2012 Austin Business Journal Women of Influence awards after founding a successful small-business marketing consultancy, helping more than twenty-five local businesses, startups, and nonprofits reach new audiences. Now, Rebecca has distilled the culmination of her dynamic career into five actionable steps, known as The Knock Method, to fill a confidence and education gap so that career growers, career builders, and career changers not only have the tools but feel empowered to build high-quality, mutually beneficial career relationships that don’t just lead to jobs, but strengthen our collective power to drive change.
