My Electrician Drives a Porsche?

Investing in the Rise of the New Spending Class

Gianni Kovacevic

How One House Call Can Change Your Life

A weekend service call changes the life of Doc Anderson forever. Johnny, the surprisingly wealthy energy whiz-kid, introduces Doc to a compelling new investment theme—following the rise of a new spending class. As they set course on a fact-filled adventure, Doc’s eyes are opened to the impact that billions of new consumers will have on our environment and how their increased participation in our fast-changing world will figure into the economy of the future. Through this journey, he too becomes a hyper-aware participant in the boundless opportunities for responsible wealth creation with his newfound knowledge base in what makes realistic environmentalism possible.

Through skilled storytelling and finely illustrated analysis, Gianni Kovacevic will inspire readers to become enlightened participants in the global shifts that will be changing our world for decades to come.

Gianni Kovacevic has spent more than a decade honing his passion for investing in the new spending class. A proponent of realistic environmentalism, he is fascinated by how growth in emerging markets, magnified by changing technology and demographics, impacts the global economy, environment, and our daily lives. A sought-after speaker, he has brought audiences around the world a deeper understanding of these new consumers and the science that makes their unstoppable ascent possible.

Fluent in English, German, Italian, and Croatian, he is frequently interviewed by media around the world on topics as far ranging as commodities, green energy, and how the environment and investment often go hand in hand. When not traveling the world, Kovacevic makes his home in Vancouver, Canada.