Selling Is Hard. Buying Is Harder.
How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
Enable Your Buyer for Faster B2B Sales
Garin Hess, the founder and CEO of Consensus, the leader in intelligent demo automation software, points out that when it comes to B2B sales effectiveness, the real challenge for salespeople is to get better at understanding and facilitating their customers’ buying group and buying process.
Sales teams can shorten sales cycles and increase close rates by learning to equip their champion—the people promoting their solution inside the target account—effectively by using the DEEP-C™ buyer enablement framework: Discover, Equip, Engage, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model.