The Invisible Advantage

How to Create a Culture of Innovation

Soren Kaplan

The Invisible Advantage details how any organization can create a culture of innovation—an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn’t just about the importance of an innovation culture, nor how to emulate the “innovation untouchables” like Google and Apple. It’s a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization’s specific environment. 

Dr. Soren Kaplan is the author of the best-selling and award-winning book Leapfrogging, an affiliated professor at the Center for Effective Organizations at USC’s Marshall School of Business, a contributing writer for FastCompany, a leading keynote speaker, and the founder of InnovationPoint.

Soren Kaplan is the author of the best-selling and award-winning book Leapfrogging, an affiliated professor at the Center for Effective Organizations at USC's Marshall School of Business, a contributing writer for Fast Company, a leading keynote speaker, and the founder of InnovationPoint. As a leading expert in disruptive innovation, innovation culture, and strategic change, he works with Disney, NBCUniversal, Kimberly-Clark, Colgate-Palmolive, Hershey, Red Bull, Medtronic, Roche, Philips, Cisco, Visa, Ascension Health,among others. He holds master's and PhD degrees in organizational psychology and resides in the San Francisco Bay Area with his wife, two daughters, and hypoallergenic cat.