When Grit Is Not Enough

An Entrepreneur's Playbook for Taking Your Business to the Next Level

Dean Guida

The blueprint top CEOs use to turn promising startups into industry leaders.

When Grit Is Not Enough is the tactical playbook for entrepreneurs ready to scale, navigate tech shifts, and build resilient teams in today’s competitive landscape. Grit alone isn’t enough—master the strategies needed for lasting success.

Tech CEO Dean Guida shares three decades of experience transforming his startup into a global powerhouse. This book offers proven strategies for overcoming challenges like team alignment, data-driven decision-making, and strategic planning, empowering your business to compete and win.

What You’ll Learn:

  • Align teams with business goals for maximum impact.
  • Set measurable goals that drive growth.
  • Build a data-driven culture to optimize performance.
  • Run productive meetings that drive action.
  • Develop strategic plans that keep your business on track.
  • Lead with confidence, inspire teams, and foster continuous learning.
  • Navigate tough conversations with positive outcomes.
  • Attract, develop, and retain top talent for sustainable growth.
Whether you're a CEO or entrepreneur, When Grit Is Not Enough is your blueprint for scaling your business, enhancing performance, and reaching new heights.

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Tech entrepreneur and CEO Dean Guida knows there’s a limit to what you can build with grit alone.

At sixteen, Dean bought the first IBM PC and fell in love with writing software. He went on to receive a bachelor of science degree in operation research from the University of Miami. After graduating, he was a freelance developer and wrote many systems for IBM and on Wall Street. At twenty-three, he started Infragistics to build UX/UI tools for professional software developers.

Seemingly overnight, Dean had to go from early internet coder to business operator—a feat that forced him to learn some of business’s biggest lessons on the job. He immediately began navigating the nuances of scaling a company, hiring and growing teams, and becoming a leader, a manager, and a mentor.

Fast-forward thirty-five years, and Dean’s tech company now has operations in six countries. More than two million developers use Infragistics software, and its client roster boasts 100 percent of the S&P 500, including Fidelity, Morgan Stanley, Exxon, Intuit, and Bank of America.