Your website is one of the most important places to showcase your brand and your work. It’s a virtual home base for all resources related to you, your network, your products—and, most importantly, your book.
You know that having a newsletter is an important component of your platform and that the list you send your newsletter to is invaluable to you. (If you don’t, check out our article on newsletters here and here.) What may not be so clear is how you can continue to grow that list over time. Below are some strategies to help you do just that.
Above all other strategies, valuable content creation is king. If you are giving your readers useful, relevant, timely information that they can really use, your newsletter will be valuable and it will be shared with others. Word of mouth and forwards are your greatest ally in trying to achieve a bigger newsletter list.
One critical component to building your author platform is to create and maintain a regular newsletter. Speaking directly to those who are interested in what you have to say on a regular basis with relevant and compelling content will bring you some great marketing and conversion opportunities now and well into the future.
First, we will discuss why you need a newsletter in the first place. Then, we’ll get into the finer details of ways it can work for you and how it can be most effectively distributed.
