Brand Strategy: The First Step in Establishing Your Author Brand
Much has been said about the benefits of investing in your author brand. From exactly why you need an author brand to establishing the messaging and visual components of your brand identity, all of these details fall under the larger umbrella of a brand strategy.
A brand strategy is a roadmap to support the long-term development of your author brand. It's a strategic document that aims to understand the audience you're talking to, the most effective message to deliver, and the best way to deliver that message in pursuit of your goals. It's the first step in establishing the cohesive story behind who you are, what you do, and the problem that you solve for your audience.
We find that our authors come back to this document time and time again to be sure that the blog posts they are writing, the materials that they are producing, and the services they are offering are on brand and working towards their ultimate goal, whatever that may be.
The infographic above gives you a peak inside the process of how Greenleaf's team of brand strategists research, brainstorm, and develop a brand strategy for our authors. If you'd like to learn more about our process and how we can help you develop your author brand, contact us. We'd love to help!