Social Media Strategy: Amplify Your Message
Effectively utilizing social media is about more than sending a few tweets and making sure your LinkedIn profile is up to date.
It's about ensuring that the content you are sharing amplifies your brand messaging as established in your brand strategy and offers your audience value as a reason to continue engaging. It takes into consideration the optimal social mix, your follower's stage in the buyer's journey, and how content shared is ultimately driving readers back to your website where the real engagement begins through premium downloads and exclusive subscriber content.
The infographic above shares how our team of brand strategists work through a social media and content strategy that build loyal followers and presents opportunities for monetization.
If you'd like to learn more about our process and how we can help you develop your author brand and content strategy, contact us. We'd love to help!