You have a book publishing soon, but the market is saturated with breaking news, world events, and competitive book publicity. It is not uncommon during this time to feel overwhelmed about creating buzz for your book that will reach your target audience, raise your expert profile, and generate book sales. Thankfully, whether you are launching a book, e-book product, service, or project there are strategic solutions to position your launch in the marketplace.

One strategic solution is press releases. A press release, also called a news release, is a way to share the most important information with your target audience through a credible third party. This strategy allows you to efficiently share news with media, influencers, and thought leaders so that they can share your news with their audience. Releases are an effective strategy to get media coverage, build brand affinity, and build relationships with the media.

The fundamental functions of an effective press release identify the target audience, share your expertise and credibility, and communicate how the public can access what you are offering. A well-formatted release captures the message you are trying to share with the public in a clear, concise way.

In addition to writing a press release, there are other critical factors to consider such as the timing of the release. If a news release isn’t distributed in an appropriate time frame, much of the potential media interest and coverage can subside. Remember, the media’s focus is abbreviated and constantly evolving. That means you not only have to know the best time to promote your brand, but you also have to be strategic about who you are engaging. Industry practitioners are a viable resource to tap into to provide perspective on how to receive optimal ROI coverage.

News releases continue to be a valuable way to build and manage a brand’s reputation, share new information to a target audience, and earn additional media coverage. If you are struggling to get noticed, Greenleaf’s team of brand, marketing, and media strategists help authors create earned media around their book launches. To learn more about Greenleaf’s digital media marketing and how to get your books in the right hands at the right time, click here.