Embracing pivotal marketing and media strategies gives authors new possibilities to engage and build trust with their target audience. Using digital media marketing services in particular gives authors a competitive advantage to increase their online presence and visibility, which is increasingly becoming an important aspect for book success. Here are some considerations to help authors prepare for strategies utilized in their digital media marketing campaigns.

Understanding the Possibilities

Digital media marketing is a set of strategies designed to help bridge the gap between publicity and book marketing. As a natural shift following consumer behavior, digital media marketing assists authors in creating a digital archive of discoverable and shareable content that helps raise the visibility of their book and establish them as content experts.

A digital media strategist works closely with an author to learn their outreach goals and determine what opportunities will serve their target audience.

This method of outreach is an advantage particularly for first-time authors looking to connect and grow their following by combining niche to mid-sized audiences that fit their target market. First-time authors often have opportunities to closely engage with more niche audiences to familiarize readers with content as they build their brand. This can result in larger media opportunities during future outreach.

Preparing for Outreach

An online presence is an extension of the author. All of the proactive work to create, build, or update websites, strategize messaging, and construct cohesive online profiles plays a role in an author’s discoverability during media outreach. Your digital media strategist will provide customized tips to make the most of your online presence prior to outreach.

To read general guidelines for your online presence, visit here.

Working with Podcasts and Media

Media leads from your digital media strategist can give authors opportunities to explore article placements, book round-ups, blogger reviews, or even podcast and media interviews.

Greenleaf authors will work closely with their digital media strategist in scheduling interviews to create third-party content that can be shared. It’s important for authors to be communicative and flexible with their schedules during this active outreach period to secure the most opportunities possible.

Also, it’s essential for authors to be adaptable in the different recording and technology mediums media and podcasts use. If there is an unfamiliar software, authors can work with their digital media strategist for tutorial and technical assistance.

How It All Comes Together for Success

Working in tandem with your digital media strategist helps amplify your voice as an author and thought leader. Digital media marketing results are aimed to create evergreen digital content that acts as breadcrumbs to lead potential readers, customers, or clients back to the author’s book or brand.

To learn more about digital media marketing opportunities for your released or upcoming book, please email marketing@greenleafbookgroup.com.