For authors who want to reach the most readers and maximize the value of their book, staying active on social media is a bit like ‘exercising and eating right.’ Everyone recognizes how important these habits are, but actually following through and staying on the right path can be a huge challenge.

While there is no effective substitute for personal dedication and effort, there are some steps in the journey that don’t have to be as complicated or intimidating as they might seem. Most authors have similar messaging priorities—like book promotion and social amplification—that can be accomplished by leveraging templates that are ready to post after some light customization.

To help you stay active on Twitter and get the most out of the platform, we’ve created a list of Tweet templates with draft language that can give you a head start on posting around the most common promotional occasions. Feel free to build on or adapt these concepts to your needs and enjoy the feeling of accomplishing a goal without having to do all the work!

CLICK HERE to download these tips in an easy reference guide.

● Pre-publication: Awareness

○ I’m excited to announce that my book [insert book title] is publishing with [tag publisher] and will be available for purchase everywhere [insert pub date]. Sign up for my newsletter to get more book launch updates! [insert newsletter signup link]

○ Big news! The cover of my new book [insert book title] is here and I couldn’t be more thrilled. Stay tuned for more information on when and where to preorder [insert cover image].

● Pre-publication: Pre-orders

○ Want to be one of the first to read my new book [insert title]? Pre-order now from [tag retailer] [insert retailer link]

■ Pro tip: Cycle through retailers in the months leading up to publication, and don’t forget to include indie retailers and your local bookstore.

● Pub day

○ My book, [enter book title], is available everywhere books are sold TODAY! Order your copy and let me know your thoughts [enter Amazon shortlink or author website link]

○ I’m happy to share my new book [enter book title] with you! [Enter a sentence here about what your book offers.] Order your copy today! [enter Amazon shortlink or author website link]

● Reviews

○ Thank you to [reviewer’s Twitter handle or name] for reviewing my book #[enter your book title]. Read their thoughts here [enter link] #BookReview

● Promo pricing

○ For a limited time, order an #eBook of [book title] on Amazon for only [enter promo price]! [enter Amazon shortlink] #Kindle #ebookbargains

● Book selected for Amazon promotion (Kindle Daily Deal or Kindle Monthly Deal)

○ I’m happy to share that @Amazon @AmazonKindle selected my book for [enter promotion month or day]’s Kindle [Monthly/Daily] Deal. Pick up your Kindle copy for [enter price] on Amazon today [enter Amazon shortlink] #KindleDeal #ebookbargains #Kindle

● Media hit

○ PODCAST

■ I sat down with [tag and write podcast name] to talk about [enter short summary of the interview]. Listen here! [enter link]

■ I recently joined [tag or write podcast name] to discuss my upcoming book and [insert additional topic]. My conversation with [podcaster name] released this morning! Check out the full episode here [insert link]

■ Grateful to have joined [tag and write podcast name] to share [enter topic covered] with their audience. I talk about this and more in my upcoming book available for pre-order now! [insert shortened book purchase link]

○ WEBSITE

■ Thank you [tag or write name] of [publication/website] for including me in [enter short summary of the article topic]. Read their article here [enter link]

○ INFLUENCER SHARE

■ Thank you [tag name] for sharing my book on your page! Have you picked up your copy of [enter book name], too? Tag me with a picture!

● Re-sharing an old media hit

○ ICYMI: I spoke with [enter podcast name or tag] about [enter brief summary of interview]. Listen here! [enter podcast link]

● Incentive content

○ Would you like to learn [insert topic] in a [insert incentive i.e. masterclass]? I’m creating a special [insert incentive] for early book buyers. When you purchase your copy of [insert book title], submit your receipt to [insert email] for your ticket to admission!

● Requesting Amazon Reviews

○ Have you read my book [insert book title]? Did you [enjoy/find it beneficial/relate to the story?] I’d be honored if your left your honest review on Amazon to help me connect with new readers. [insert Amazon link]

Pro tip: When sharing the link to your Amazon book page, use a shortened version. To create a short link, just find your book’s ISBN (which, it should be noted, is different for the eBook and print book!) and add it to the end of this URL: amzn.com/

If you love this and want to share how you’ve used it, please tag us in a post (@greenleafbookgr) and we’ll show you some love.

If you're interested in staying active on Twitter but you don't have the bandwidth to write your tweets, ask your marketing strategist about our Tweet Bank initiative or email marketing@greenleafbookgroup.com for more information.