A new year brings new ideas, new goals, and newfound motivation to revitalize your book marketing efforts and engage new readers. To help you get started, here are 12 ways, one for each month, to promote your book in 2023.

1. Do a Book Giveaway

Gain awareness and increase excitement for your book by offering a book giveaway. Goodreads, the largest social network for book lovers with more than 85 million members, is a great place to do this. You can set up just one or multiple giveaways back-to-back. Either way, you can potentially gain hundreds, or thousands, of new eyes on your content and a chance for a large number of winners to read your book, review it, and spread the word. You can also set up giveaways on your website or through your newsletter or social media channels. One fun idea is to offer a signed copy for the winner.

2. Experiment with Amazon Advertising

Amazon ads provide the capability to target potential readers in very specific ways. You can target readers by categories, keywords, or even by similar titles. If you have never used Amazon advertising before, it can be a great way to reach new readers. And if you are an Amazon ads veteran, think of new ways to make your ads stand out. You can highlight an award the book has won or present a different aspect of your book to target a whole new group of potential readers. Creating new copy to celebrate a win or milestone and making adjustments to audience targeting can pique interest and increase sales.

3. Connect with Your Local Bookstore

You can capitalize on the support for your book by engaging with your local bookstore. Signing events, speaking engagements, or even popping in to offer to sign copies can be a fun and easy way to show appreciation and create buzz about your book, even months after publication.

4. Run an eBook Price Promotion

Discounting the price of your book can create new opportunities for promotion. You can use this discount to enhance the performance of your Amazon ads and incentivize readers with a limited-time promotion. Your book would also qualify for an ad placement on ebook bargain websites, which increases visibility, reviews, and sales.

5. Revamp Your Website or Social Media Profiles

Has it been a while since you checked in on your website or posted about your book on social media? It is never too late for a bit of a brand revival. Maybe you have a blog that is building dust. Create a welcome back post to jumpstart your posting schedule and call attention to it with a newsletter. Clean up your website’s look with a new color scheme and fresh photos. Take half an hour to sit down and work out a tentative schedule for social media posts. Taking the time to freshen up your online presence will bring renewed attention to you and your book.

6. Promote Your Audiobook Release

Not every author releases their audiobook at the same time as their print and eBook editions. If this is the case for you, announcing and promoting the release of your audiobook can help with the overall success of your book’s marketing campaign. Any update about your title is another opportunity to reach someone new, so using the audiobook to run new Amazon ads or seek out promotional ad features can be a super useful tool.

7. Reach Readers Using Spotify

With 163 million active ad-supported listeners, Spotify is a unique avenue to spread the word about your book. With many customizable options, you can create your ads to target specific demographics, choose the right music and voice actor, and have your ads played between music or during podcast commercial breaks. Spotify ads are also a great opportunity to promote your audiobook.

8. Advertise on a Billboard in Times Square

Whether you’ve just won an award, reached your one-year publication anniversary, or are looking for a potential boost in sales, what better place to do it than in the heart of New York City? Greenleaf can help you secure a placement in Times Square or near Madison Square Garden and will provide a professional photographer or videographer to capture your book on the big screen, giving you a fantastic piece of content to promote on your website or social media channels.

9. Add Your Book to Your Email Signature

The average person sends dozens of emails per day. By adding a line about your book to your signature with a link to where to purchase a copy, you have the chance to reach thousands of people (for free!) who already have a connection to you and might be interested in purchasing your book for yourself or a friend or colleague.

10. Connect with Book Clubs

Bookclubs.com is the premiere place to start, organize, and find book clubs that spark connection through reading and meaningful discussion. This is a great place to promote your book via ads on their site, spots in their newsletter, or even connect with readers directly. By creating discussion questions to guide clubs as they read, you can help steer the conversation in a way that makes the most of their experience with your book.

11. Celebrate Your Book’s One-Year Anniversary

If it has already been a year since your book was published, take some time to celebrate that. Posting about the occasion on socials can be a great way to encourage people to rate and review your book if they haven’t already. You can also use this time to mention any wins (awards, bestseller status, review or rating numbers) in any and all anniversary marketing you do.

12. Engage Your Readers with Video

Speaking directly to your audience is important in personalizing your brand and allowing them to get to know you. You can take a deep dive into the book’s content or talk about the process of creating the book. For aspiring authors, it is nice to hear about both the creative and production processes. Kicking off these videos post-publication can allow you to reflect on the experience and maybe even tease a sequel or second book.