Are you someone with an interesting personal story to tell? Do your experiences offer others a new or unusual perspective? Have you collected anecdotes from work and life that you feel could be of particular value or provide insight to people? If so, you might have a memoir to write.

Bloggers make great candidates for book writers. They already have a wealth of content to draw from, know who their audience is, and more often than not, already have a platform. So for bloggers who have built a loyal following in their industry, a book may be the next logical step.

Any author will tell you: Writing is a long and arduous process. After you have brainstormed ideas for your subject matter and then completed your detailed outline, it’s time to begin your prose. You know what you planned to talk about, and you want your articulation, punctuation, rhythm, and descriptions to be perfect. But this can be intimidating. You might find yourself writing and rewriting your first chapter or even your first few paragraphs over and over again. You might find yourself stuck.

Hundreds of books are published every day in a seemingly endless variety of formats and platforms, so it is essential that you find ways to make your book stand out from the crowd—whether that crowd is in the airport, the bookstore, or online. The good news is that readers are always on the lookout for something new. Differentiating your book from the competition will help ensure that your book doesn’t get lost among the other books in its genre.

Once you’ve determined why you want to write a book and have found your ideal target audience, your next step is to ensure that your book is useful to that audience. You’ll determine your reader’s pain points and how you’ll address them. This is your unique contribution, the selling point of your book, but it has to be presented in a way that lets your reader absorb it effectively. As you write your book, keep in mind that for your message to connect with your audience, it must be readable, digestible, and actionable.

If you ask many first-time authors who they imagine will be reading their book, you’re likely to get “There’s something in this for everyone” as an answer. Although this is a nice idea, it’s untrue. The old adage that trying to please everyone leads to pleasing no one is particularly relevant here. By trying to appeal to too broad an audience, you may undercut your book’s success.

Writing can be daunting, especially if you’re unsure of your skill level or have never written something as long as a book. An editor or ghostwriter can provide support, accountability, and guidance through the publishing process.

Once you’ve committed to writing a book, the task of creating enough material to anchor your ideas and build out a two-hundred-something-page work can seem daunting, to say the least. However, if you’re a thought leader in your field and have committed to bringing your ideas to the world in other mediums or modes of communication, you may be further along in the process than you realize.

If you have already written or spoken about the core themes you hope to emphasize in your book—in blog posts, speeches, or even social media, as just a few examples—your first order of business may not be creating new material but, instead, simply gathering the material already at your fingertips. More likely than not, this process will help you not only to determine and emphasize which themes are most important but also to discover your voice, your audience, and so much more.