The prospect of titling your book can be daunting. Surely, if you could have distilled the entire message of your book into one short catchphrase, you wouldn’t have spent the last couple of years writing 100,000+ words about it!

That’s why it’s important to use a guide when creating a title and subtitle for your book. Here are tips from our titling experts on how to create a title that garners readers and sells.

So you write poetry, or plays, or short stories, and now you’re wondering how to go about getting your work into the world. Publishing short-form content is more about finding your people than a scatter shot across the industry. The right fit depends on your subject matter, medium, and goals. If you want to publish one piece at a time and build up your following, literary magazines, personal websites, and social media are all versatile, accessible ways to get your foot in the door. If you are ready to publish a complete book of short-form content, small presses can help with the heavy lifting of production and marketing.

Are you someone with an interesting personal story to tell? Do your experiences offer others a new or unusual perspective? Have you collected anecdotes from work and life that you feel could be of particular value or provide insight to people? If so, you might have a memoir to write.

Bloggers make great candidates for book writers. They already have a wealth of content to draw from, know who their audience is, and more often than not, already have a platform. So for bloggers who have built a loyal following in their industry, a book may be the next logical step.

Any author will tell you: Writing is a long and arduous process. After you have brainstormed ideas for your subject matter and then completed your detailed outline, it’s time to begin your prose. You know what you planned to talk about, and you want your articulation, punctuation, rhythm, and descriptions to be perfect. But this can be intimidating. You might find yourself writing and rewriting your first chapter or even your first few paragraphs over and over again. You might find yourself stuck.

Hundreds of books are published every day in a seemingly endless variety of formats and platforms, so it is essential that you find ways to make your book stand out from the crowd—whether that crowd is in the airport, the bookstore, or online. The good news is that readers are always on the lookout for something new. Differentiating your book from the competition will help ensure that your book doesn’t get lost among the other books in its genre.

Once you’ve determined why you want to write a book and have found your ideal target audience, your next step is to ensure that your book is useful to that audience. You’ll determine your reader’s pain points and how you’ll address them. This is your unique contribution, the selling point of your book, but it has to be presented in a way that lets your reader absorb it effectively. As you write your book, keep in mind that for your message to connect with your audience, it must be readable, digestible, and actionable.

If you ask many first-time authors who they imagine will be reading their book, you’re likely to get “There’s something in this for everyone” as an answer. Although this is a nice idea, it’s untrue. The old adage that trying to please everyone leads to pleasing no one is particularly relevant here. By trying to appeal to too broad an audience, you may undercut your book’s success.