“My play was a complete success. The audience was a failure.”
I’ve read many books, ideas, proposals. A small, but shining few are good, and there is a significant trait that define them as such. The authors know who their audience is, and they write for that audience. Knowing your core audience is essential.
I am the first to admit how deeply personal putting words to paper is for me. It has always been subject to my interests, my thoughts, my ideas, my passions. I write because it fulfills me.
Most authors don't write for money or fame (or “fortune and glory,” as pulp fiction screen star Indiana Jones would have put it), but because they have a honest love of what they do.