How to Continue Driving Book Sales after Publication
In the process of publishing a book, the publication date can often be viewed as the end goal. But for a book to truly be successful and have staying power in the market, it’s important to see beyond the publication date. During the lead-up to publication and surrounding publication, there will be a flurry of marketing, promotion, and publicity. But what do you do after the initial fireworks to keep your book top-of-mind with readers?