Using Social Media to Market Your Brand
Authors have the unique opportunity to create a platform and generate buzz for their book by accessing an engaged and passionate demographic of readers through social channels like Facebook and Twitter. As social media continues to evolve and new platforms are introduced, it can be daunting to figure out which social channels you should adopt to develop your brand. We give an overview of the current social media landscape and recommend the following points be taken into consideration for authors entering the digital social space.