How Authors Can Leverage Amazon Book Clubs to Expand Their Reach

For centuries, book clubs have been a cherished tradition among readers, offering both an excuse to socialize with friends and the motivation to hit reading goals. Whether they're neighborhood meet-ups or celebrity-endorsed institutions, book clubs have evolved dramatically over the years. In recent times, they’ve grown in visibility, popularity, and diversity, emerging as an essential way for readers to connect over shared literary experiences. For authors, this surge in popularity offers a unique opportunity to expand reach, garner reviews, and drive discussions around their books.
Now, Amazon is stepping into the book club arena with a new feature poised to change the way readers and authors connect: Amazon Book Clubs. This new platform, while still in its "early access" phase, has the potential to be a game-changer for both readers and authors alike. But how can you, as an author, leverage this new feature to help get your book into the hands of more readers?