The launch of a book, or any product, can earn a lot of attention from the media, industry colleagues, and the public in general. Debut launches done right are sexy and full of potential, bringing with them opportunities for feature stories, author profiles, “ones to watch” lists, and so on.
After the shiny launch veneer has worn off, how do you remain on the radar of the influencers who can help your brand grow?
In the process of publishing a book, the publication date can often be viewed as the end goal. But for a book to truly be successful and have staying power in the market, it’s important to see beyond the publication date. During the lead-up to publication and surrounding publication, there will be a flurry of marketing, promotion, and publicity. But what do you do after the initial fireworks to keep your book top-of-mind with readers?
Writing a book can be a romantic notion for many aspiring authors, but it is a process that requires time, dedication, and perseverance to get to the finished product. The thought of simply giving away your newly published book, which you poured your energy into for months—maybe even years—can seem like the most absurd idea ever.
Just like knowing the right people in business can help you reach your professional goals, having the right people support your book is invaluable to building awareness and credibility. But how do you get influencers to share your book with their followers, peers, and other potential readers? Here are a few tips for connecting with influencers to help publicize your book.
So, you’ve finally got your printed book in your hands after months (if not years) of painstakingly pouring yourself into it. Want people to like your work and give it positive reviews, but aren’t sure how to go about getting them? Here are a few key tips for getting readers to review your book.
While technological advances has made publishing a book easier, it also means that selling a book is harder. Increased competition means that it is more important than ever to make sure that your book stands out to both the bookstores who may consider stocking it on their shelves and consumers looking for their next read.
As you gather endorsements (sometimes referred to as blurbs) for your book, you’ll want to keep a few things in mind:
The first time an author sees and holds their book, it’s a thrilling moment and incredible milestone in their journey as a writer. The book is the culmination of months, sometimes years, of their hard work, and they are excited that their knowledge, heart, and experience is ready to be shared with the world. Some authors want to remember this first moment, capturing their thoughts and emotions on video, and celebrate the occasion with their audience.
