With the new year just around the corner, the Greenleaf Book Group marketing and branding team discusses the trends they predict will dominate the marketing landscape in 2023.

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Your publication date is right around the corner, and it just so happens that your favorite local bookstore is too. Both big name chains and independent bookstores provide a great platform for authors to create buzz around their book launch, get copies of their books onto shelves, and reach the local reader community.

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The Greenleaf marketing team recently published a Learning Center article entitled The Next Chapter: Promoting Your Book Post-Publication. Now, you can take a deeper dive into this all-important topic via the linked PowerPoint we created for IBPA’s 2022 Publishing University. As outlined below, this presentation is designed to walk you through a thorough analysis of the marketing efforts and campaign scope of your book to date in order to help you best craft an informed, efficient, and successful ongoing marketing strategy.

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As an author, you’ll receive a plethora of advice on preparing for your book’s publication day from your publisher, publicist, and fellow authors. Solicited or unsolicited, help preparing for publication is an integral part of any book’s success, but what do you do on the actual day of publication?

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The new year brings personal reflection and thoughtful resolution-building. Your book marketing campaign deserves that same intentional review. Greenleaf’s Marketing Strategists (with more than thirty years of combined marketing experience!) reviewed the most successful book marketing campaigns of 2021 and below are our most popular, results-driven initiatives from this year that should make your marketing to-do list in 2022.

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Congratulations! You’ve poured your heart and soul into creating your book. Now the question becomes, how do you tell the world about it? Earned media coverage can significantly impact sales, establish your authority as an author and thought leader, and amplify the message you set out to share by writing your book in the first place. Crafting a personal, professional, and precise pitch is the first step in securing coverage.

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Print on Demand publishing (POD) provides authors with great speed to market and reduced overhead costs without sacrificing quality. If your book is being published as print on demand, the following guide provides a useful overview of the timeline to publication, execution of distribution and marketing initiatives, and the best ways that you can support your book launch.

A strong marketing strategy, combined with the excitement, urgency, and newness of a book launch will carry many authors and their marketing, social media, digital media, and publicity teams for months following publication without a lull. But once the launch strategy has been executed, how do you maintain promotional momentum and book sales? The below suggestions will provide focus to your ongoing marketing efforts.