You’ve likely heard a publicist talk about a press kit, but what about a speaker press kit? Both are effective and professional ways to market yourself to specific audiences, and knowing the differences between the two can help you tailor your outreach and could result in more media coverage and speaking engagements.
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As an expert, you’ve spent years building your network. From newsletter subscribers and social media followers to clients and professional connections, you’ve engaged, offered value, and built relationships. When it comes time to publish your book, your network is the single most valuable promotional tool at your disposal. If you can effectively harness their influence and support, you can achieve a stellar launch and sustain your book sales for the long-term.
Your local independent bookstore is likely struggling, and as a publisher, we feel it’s our obligation to support them in any way that we can, including encouraging our authors (and all authors!) to do their part in helping support local bookstores.
For authors who want to reach the most readers and maximize the value of their book, staying active on social media is a bit like ‘exercising and eating right.’ Everyone recognizes how important these habits are, but actually following through and staying on the right path can be a huge challenge.
The COVID-19 pandemic has dramatically changed how booksellers operate and consumers shop, but for every change there’s an opportunity to reach readers in new and creative ways. Independent booksellers are seeing unprecedented community support, readers are seeking out books offering expert advice and entertainment, and authors and publishers continue to release their big ideas into the world. There’s no need to change your publication date or halt your book launch and marketing plans; you can still engage your audience, build excitement, and drive book sales with these 10 tactics that make the most of our "new normal."
During times of crisis, it can be difficult to navigate messaging for your brand. How can you promote yourself and your work when there are bigger things happening around you? (And there will always be bigger things happening around you.) Below are some ways you can continue to engage with your audience during stressful times.
You wrote a book. You poured blood, sweat, and tears into those pages, and now you’re ready to share it with the world. What was once an idea is now a full-blown display of your expertise. Publishing a book is an incredible milestone that deserves a serious celebration. Book launch parties celebrate your big accomplishment while also amplifying your marketing strategy. Read on for best practices for a successful book launch party.
As an author dedicated to spreading your message, you’re likely aware that traditional media coverage has become less impactful and increasingly difficult to secure due to the constant noise of a 24-hour breaking news cycle. In response to this challenge, smart authors are now pursuing opportunities with podcasts to increase their visibility, connect with new audiences, and build an archive of third party content for themselves and their books that is discoverable, shareable, and serves as proof of their expertise.
